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> Use this file to discover available pages before exploring further.
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# Consent Model & Regions (New Version)

### Overview

The **Consent Model & Regions** section controls **how consent is collected and applied depending on the visitor’s location**.

|| In this version, the previous **Geolocation page** has been replaced with the **Consent Model & Regions** configuration, which integrates with Shopify’s Customer Privacy API to manage consent behavior across different regions. 

This configuration determines:

* How user consent is handled (opt-in, opt-out, or flexible).
* In which regions the banner is visible.
* What consent rules apply to visitors based on their region.

You can access these settings from:

**Settings > Consent model & regions**

![](https://storage.crisp.chat/users/helpdesk/website/-/1/a/5/a/1a5af239e847cf00/screenshot-2026-03-05-at-44647_1umaayz.png =819xauto)

The consent model works together with the **Banner configuration**, which controls how the banner appears to visitors.

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### How the Consent Model Works

The **Consent model** defines the logic that determines **when cookies and tracking technologies are allowed to run**.

Different regions may require different consent approaches. The consent model allows the banner to apply the appropriate behavior automatically or through custom configuration.

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### Available Consent Models

#### Strict opt-in / GDPR

With this model, visitors must **actively give consent before any non-essential cookies or tracking technologies are enabled**.

Characteristics:

* Data collection begins **only after consent is given**
* Tracking scripts remain blocked until the visitor accepts
* Often used in regions with stricter consent requirements


![](https://storage.crisp.chat/users/helpdesk/website/-/1/a/5/a/1a5af239e847cf00/screenshot-2026-03-05-at-45030_atkivn.png =676xauto)
![](https://storage.crisp.chat/users/helpdesk/website/-/1/a/5/a/1a5af239e847cf00/screenshot-2026-03-05-at-45120_rbo4ak.png)

|| If your store targets visitors in the **European Union (EU)**, it is generally recommended to apply a **strict opt-in model** and ensure that all available consent controls and category options are enabled so visitors can make a clear and informed choice.

---

#### Standard opt-out / CCPA

With the opt-out model:

* Cookies and tracking may be enabled by default.
* Visitors are provided with a **clear option to decline or opt out**.

This model is commonly used in regions where regulations require **a clear option to refuse data processing rather than explicit consent before collection**.

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#### Auto-pilot / Geotargeting

This model automatically selects the consent behavior depending on the visitor’s location.

Typical behavior includes:

* **Opt-in consent** for regions requiring explicit consent
* **Opt-out consent** for regions where opt-out models are commonly used

The system detects the visitor’s location and applies the appropriate policy automatically.

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#### Custom Configuration

Custom configuration allows merchants to define **different consent behaviors per region**.

This option is designed for stores that operate in multiple jurisdictions and require more granular control over consent logic.

|| **Custom configuration is available on Premium and Enterprise plans.**

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### Regions Visibility

The **Regions visibility** settings define **where the banner and consent policies apply**.

Merchants can configure:

* **Worldwide visibility**  
  The same consent model is applied to all visitors.

* **Region-specific configuration**  
  Different regions can use different consent models.

![](https://storage.crisp.chat/users/helpdesk/website/-/1/a/5/a/1a5af239e847cf00/screenshot-2026-03-05-at-45343_1z6f6u.png)

Supported regions may include:

* EU / EEA & United Kingdom
* United States
* Canada
* Switzerland
* Brazil
* Japan
* Australia
* Other supported regions

When using **custom configuration**, each region can have its own consent behavior.

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### Recommended Configuration for EU Visitors

For stores that receive visitors from the **European Union**, it is generally recommended to configure the banner with a **strict opt-in consent model**.

This ensures that:

* Non-essential cookies are not activated before consent.
* Visitors can review cookie categories before accepting.
* Consent is clearly recorded before tracking technologies run.

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### How Consent Models Work with the Banner

The **Consent Model** controls the **logic behind consent**, while the **Banner settings** control how the consent dialog appears.

In practice:

* **Consent Model** → Defines how consent decisions affect tracking and cookies.
* **Banner Settings** → Defines how visitors interact with the consent dialog.

Together, these settings determine the overall **consent experience for store visitors**.

### Video Tutorial

${youtube}[Consent Model & Regions](aUH73VVzDVo)

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### Summary

The **Consent Model & Regions** configuration allows merchants to control how consent is applied across different locations.

Using these settings you can:

* Choose how consent is collected (opt-in or opt-out)
* Automatically adapt consent behavior by region
* Apply different consent policies across multiple regions
* Customize consent logic for advanced setups

This flexible configuration helps stores manage consent requirements while maintaining a consistent banner experience for visitors.