> ## Knowledge Base Index
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> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How to Set Up Google Ads in Google Tag Manager

Learn how to add your Google Ads tag to GTM and link it with consent choices on your Shopify store using Pandectes.

### Introduction

Google Tag Manager (GTM) allows you to manage and deploy tracking tags on your website without editing your store's theme code directly. One of the most important tags for Shopify merchants is the **Google Ads tag**, which helps promote products, increase visibility in Google search, and drive conversions.

|| For details on how to connect GTM with Pandectes, follow our [GTM integration guide](https://help.pandectes.io/en/article/integration-with-google-tag-manager-official-pandectes-template-6dbjz/).

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### Step-by-Step Guide to Add the Google Ads Tag in GTM

#### Step 1: Open Your GTM Workspace

* Go to [https://tagmanager.google.com](https://tagmanager.google.com)  
* Sign in with your Google Account  
* Click the **Accounts** tab (top left) and select your **container**  
* In the **Workspaces** tab, click **Tags**, then click **New**

#### Step 2: Configure the Google Ads Tag

In the tag setup panel:

1. Name your tag (e.g., `AW Config`)  
2. Click **Tag Configuration**  
3. Choose the **Google Ads** tag type (under Featured Tag Types), then select **Google Tag**  
4. In the **Tag ID** field, enter your Google Ads ID (e.g., `AW-XXXXXXX`)  
5. Under **Configuration Settings**, click **Add Parameter**  
* Set parameter name to: `allow_enhanced_conversions`  
* Set value to: `true`  
6. In the **Triggering** section, select **Initialization – All Pages**

#### Step 3: Save and Publish

Once your tag and trigger are configured:

* Click **Save**  
* Then click **Submit** to publish the changes live to your store