> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.pandectes.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What data is gathered by Google Consent Mode?

**Discover what data is collected by Google Consent Mode and its uses with our detailed guide. Learn how to leverage this feature for your Shopify store’s compliance.**

The following 'pings' are sent for non-consented users:

### Consent status pings

(Google Ads and Floodlight tags): These pings allow the current level of consent to be sent to Google with a status granted or denied.

### Conversion pings

These pings are to record a conversion for floodlight tags.

### Google Analytics pings

Basic page and event data is sent to Google for future modelling.

Here's a summary as described by Google as to what information can be included in pings:

* Timestamp – time of pageview
* User-agent – browser information
* Referrer – previous page or site path
* Ad Click Information – was the URL previously clicked a paid Ad?
* Consent state-granted or denied
* Consent platform – Was consent mode deployed by a specific consent management platform? (Such as OneTrust)