The following 'pings' are sent for non-consented users:

Consent status pings:

(Google Ads and Floodlight tags): These pings allow the current level of consent to be sent to Google with a status granted or denied.

Conversion pings:

These pings are to record a conversion for floodlight tags.

Google Analytics pings:

Basic page and event data is sent to Google for future modelling.

Here's a summary as described by Google as to what information can be included in pings:

  • Timestamp – time of pageview

  • User-agent – browser information

  • Referrer – previous page or site path

  • Ad Click Information – was the URL previously clicked a paid Ad?

  • Consent state-granted or denied

  • Consent platform – Was consent mode deployed by a specific consent management platform? (Such as OneTrust)

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