Explicit & Implied Consent (New Version)

Overview

Implied consent allows you to treat the act of dismissing the banner — without explicitly clicking Accept or Decline — as a valid consent signal. Instead of waiting for the visitor to click a button, the banner can interpret certain close actions as either consent given or consent denied.

This behavior is configured from the Advanced tab of the Banner settings in the new banner version.

Where to find the setting

1. Go to Settings → Banner.
2. Select the Advanced tab.
3. Locate the Implied consent section on the right side of the page.

How it works

The Implied consent toggle is off by default. When enabled, you must choose one of two behaviors that will apply whenever the visitor closes the dialog through any of the configured close methods (for example, pressing Escape, clicking outside the window, or using the close button):

Treat as consent given

Closing the banner without making an explicit choice is interpreted as the visitor accepting all cookies. Tracking and non-essential cookies will be loaded as if the visitor had clicked Accept.

Treat as consent denied

Closing the banner without making an explicit choice is interpreted as the visitor declining all non-essential cookies. Only strictly necessary cookies will run.

Which option should you choose?

The right choice depends on the privacy regulations that apply to your store's visitors and the consent model you have configured.

• Treat as consent given is more permissive and may be appropriate for regions where opt-out consent models are acceptable (e.g. some US states). It is generally not recommended for stores serving visitors under GDPR, where an explicit, affirmative action is required.
• Treat as consent denied is the safer default if you do enable implied consent. It ensures that visitors who simply close the banner without interacting are not counted as having consented, which aligns better with GDPR expectations.

If you are unsure, leaving the Implied consent toggle disabled is always the most conservative and compliant approach — visitors will need to make an explicit choice before any non-essential cookies are loaded.

Relationship with Close banner methods

The Implied consent setting only applies when the visitor closes the dialog through one of the methods configured in the Close banner section of the same Advanced tab (e.g. close button, Escape key press, click outside the window, scroll, or timeout). If none of those close methods are enabled, implied consent will never be triggered.

Updated on: 17/04/2026