How to remove the deprecated UA tag from your store
Universal Analytics has been deprecated since July 1st, 2023. Having it load on your Shopify store could compromise your Google and GDPR compliance, so it's best practice to remove it.
Video
Steps
- Go to Online Theme > Preferences
- Find the section for Google Analytics. If you see a yellow warning, you need to uncheck the "Use enhanced E-commerce" checkbox, and click on the "Change" button.
- Remove the UA tag from the text area, or any JS code that you may have in this place, that is regarding Universal Analytics.
Ready! You now have successfully disconnected the UA tag and you should see a Google Analytics section that looks like this:
Updated on: 15/07/2025
Thank you!