How to Test the Microsoft Ads Consent Mode Integration

This guide will walk you through a step-by-step process to test whether consent is being handled properly and UET events are firing in accordance with user preferences.

What You’ll Need

- A Microsoft Ads UET Tag configured correctly in your account
- The Pandectes GDPR Compliance app installed and configured on your store
- A published consent banner with the appropriate Microsoft tag settings enabled in the integration section
- Edge browser
- The UET Tag Helper in the Edge browser

Testing in Edge Browser

Step 1: Open Your Store in a Clean Session

Use an incognito tab or clear all cookies and local storage from your browser before visiting your store.
This ensures no previous consent data affects the test.

Step 2: Enable the UET Tag Helper

Once your store is loaded, click the UET Tag Helper extension in your browser and toggle the switch from Off to On.

Step 3: Refresh the Page

Now refresh your store's page. This allows the extension to monitor all UET tags firing on page load.

Step 4: Check UET Parameters Before Consent

In the UET Tag Helper, find the UET tag linked to your Microsoft Ads account.
Open the tag details and look for the `Consent State (asc)` parameter under “Parameter details”.

- The `Consent State (asc)` value should be Denied.
This confirms that the UET tag is not tracking until consent is granted.

Step 5: Accept the Pandectes Cookie Consent Bar

Click Accept All or consent to Marketing cookies via the Pandectes banner on your store.

Step 6: Refresh the Page Again

Reload the page once more to apply the consent changes.

Step 7: Verify UET Parameters After Consent

Reopen the UET Tag Helper and check the `Consent State (asc)` parameter again.

- The `Consent State (asc)` value should now be `Granted`.
This means that tracking is now allowed and the UET tag is firing properly.

Updated on: 22/05/2025