How to Write an Accessibility Statement for Your Store

Overview

An accessibility statement is a public page that explains how your store supports visitors with accessibility needs.

It can describe the standards you follow, known limitations, and how visitors can contact you if they experience an accessibility issue. This article explains what to include and provides a simple template you can adapt for your store.

Why your store should have an accessibility statement

An accessibility statement helps visitors understand your approach to accessibility and gives them a clear way to ask for help.

It can also support your internal accessibility process by documenting:

• The standard you are working toward
• Known issues you are reviewing
• How visitors can report barriers
• When the statement was last updated

What to include

Recommended structure

1. Your commitment

Start with a simple statement that explains your goal.

Example:

We want all visitors to be able to browse and shop on our store. We are working to improve accessibility and make the storefront easier to use for everyone.

2. Accessibility standard

Mention the standard you are using as a reference.

Many stores use WCAG Level AA as a practical accessibility target. Avoid claiming full conformance unless your store has been properly reviewed.

Example:

We use WCAG Level AA as a reference when reviewing accessibility improvements for our store.

3. Known limitations

Be clear about any areas that may still need improvement.

Examples:

• Some older product images may not yet include detailed alternative text.
• Some third-party widgets may not be fully keyboard accessible.
• Some video content may not yet include captions.

4. Feedback and assistance

Give visitors a clear way to contact you.

Include:

• Email address
• Contact form link
• Phone number, if available
• Expected response time

Example:

If you experience difficulty using our store, contact us at [email address]. We aim to review accessibility requests within [response time].

Simple accessibility statement template

Copy and edit the template below for your store.

Accessibility Statement for [Store Name]

At [Store Name], we want all visitors to be able to browse and shop on our store. We are working to improve accessibility and make our storefront easier to use for everyone.

Accessibility standard

We use WCAG Level AA as a reference when reviewing accessibility improvements for our store.

Current limitations

We are aware that some areas may still need improvement, including:

• [Add known limitation]
• [Add known limitation]

We are reviewing these items and will update this statement when improvements are made.

Feedback and assistance

If you experience difficulty using our store, contact us:

• Email: [Insert email]
• Phone: [Insert phone, if available]
• Contact form: [Insert link, if available]

We aim to review accessibility requests within [Insert response time].

Last updated: [Insert date]

Practical checks before publishing

Before publishing the statement:

• Test your store using only a keyboard.
• Review product images for useful alternative text.
• Check that links and buttons have clear labels.
• Confirm that the contact email or form works.
• Add the accessibility statement link to your footer menu.

Notes

• Do not claim that your store is fully accessible unless this has been verified.
• Review the statement after major theme changes, app changes, or redesigns.
• Third-party apps can affect accessibility, so include known limitations when needed.
• An accessibility statement should be reviewed regularly.

Summary

An accessibility statement helps visitors understand your accessibility efforts and gives them a clear way to ask for support. Keep it simple, accurate, and updated as your store changes.

Updated on: 03/07/2026