Introduction

While advertising consent data isn’t natively synced to Klaviyo, this integration sets custom profile properties in Klaviyo to represent advertising consent from your visitors in order to market to them through Google Ads. This is required if you plan to target EEA profiles with ads.

EEA consent requirements

From March 6, 2024, Google began enforcement of the Digital Marketing Act (DMA) in the European Economic Area (EEA) and the United Kingdom (UK). As a result, they are updating their EU user consent policy to require platforms that integrate with Google Ads to include advertising consent when syncing EEA or UK profiles to Google. From July 31, 2024 Google is expanding the scope of our EU User Consent Policy to apply to users in Switzerland.

Klaviyo’s Google Ads integration includes the option to sync the necessary consent markers to Google by selecting the option “I agree to only send audiences to Google that have granted consent for ad targeting” when setting up the integration.

How it works

When you select this option, Klaviyo automatically sets ad personalization and ad user data consent for the profiles included in the sync, so you are able to market to them through Google Ads. This includes automatically setting the consent status in Google Ads. Thus, it is important that your store actually collects this consent to be compliant if you serve ads to EEA or UK profiles. As a reminder, advertising consent is separate from marketing consent used to send communications, and must be collected outside of Klaviyo if you plan to target EEA or UK profiles with ads. This is done through our app integration with Klaviyo with just one click.

Activation

Navigate to Settings > Integration and scroll down to the Klaviyo section. Check the checkbox of Klaviyo integration and click Save.


Once you activate the integration, our app will automatically set the ad_user_data and ad_personalization profile properties in Klaviyo, with a value of denied. As customers provide the necessary consent through our cookie banner on your store, our app will update the values for the ad_user_data and ad_personalization properties in Klaviyo to granted.

Once you have the ad_user_data and ad_personalization properties set in Klaviyo, update your segments in Klaviyo that are being synced to Google Ads, so they only include profiles that have provided advertising consent.

Outcome

You’ve finished integrating Pandectes GDPR Compliance app with Klaviyo and Google Ads, and can now begin using Klaviyo to help drive your advertising strategy on Google Ads.

Updated on: 04/06/2024