Overview

Banner impressions show how many times the Pandectes cookie banner was displayed to visitors on your Shopify store.

This metric helps you understand how often visitors are exposed to the consent banner before making a decision. It is available in the Analytics report, together with banner views, interactions, consent rate, device breakdowns, and engagement data.

How Banner Impressions Work

A banner impression is counted when the cookie banner is shown to a visitor.

For example, if the banner appears when a visitor lands on your store, this counts as one banner impression. If the same visitor sees the banner again in a later session or after consent is reset, another impression may be counted.

Banner impressions serve as the foundation for engagement calculations, such as your store's overall interaction rate.

Where to Find Banner Impressions

To access consent metrics and reports inside the Pandectes app:

1. Go to Apps → Pandectes GDPR.
2. Select Reports → Consent analytics.
3. Use the date selector at the top to review activity for a specific timeframe (e.g., Last 7 days).

Key Metrics Related to Banner Impressions

The Analytics dashboard breaks down your data into several key metrics:

• Banner impressions: Total number of times the cookie banner was displayed.
• Banner views: Combined total views across all banner layers (Notice, Preferences, and Status).
• Interactions: Total number of consent decisions made (Accept All, Decline All, or Partial Consent).
• Interaction rate: The percentage of banner impressions that resulted in a user decision.
• Accepted all: Total visitors who accepted all cookie categories.
• Consent rate: The percentage of interactions where visitors accepted all cookies.
• Declined all: Total visitors who rejected non-essential cookies.
• Partially accepted: Visitors who customized their choices by selecting specific cookie categories.

Exporting Analytics Data to CSV

You can export raw performance metrics directly from specific reporting cards to run custom analyses, share data with compliance auditors, or merge consent figures with your marketing spreadsheets.

How to Export Data

Look for the Document/Export icon (📄) in the top-right corner of supported report sections, such as:

• Interactions over time (Daily breakdown of impressions, acceptances, and declines)
• Country analytics (Regional consent performance)
• Page-level analytics (URL-specific interaction metrics)

Clicking the icon downloads a CSV file containing the structured dataset for the active date range.

Practical Ways to Use Exported Data

• Compliance & Auditing: Maintain historical records of user consent trends to demonstrate regulatory adherence (GDPR, CCPA, etc.).
• Marketing Attribution: Cross-reference regional decline rates with ad campaign performance in tools like Google Analytics or Shopify Reports to evaluate tracking loss.
• A/B Testing & Optimization: Export data before and after changing banner copy, layout, or positioning to measure impact over custom timeframes.

How Interaction Rate Is Calculated

The interaction rate measures how effectively your banner drives visitors to make an explicit consent choice.

Formula

Interaction rate = interactions ÷ banner impressions

Example:

• Banner impressions: 296
• Interactions: 95
• Interaction rate: 32.1%

This indicates that 32.1% of banner displays resulted in a visitor making a consent decision, while the remaining 67.9% ignored the banner or continued browsing without interacting.

Banner Impressions vs Banner Views

While closely related, these two metrics measure different levels of engagement:

• Banner impressions: Counts how many times the banner rendered on screen.
• Banner views: Counts total views across all sub-layers of the banner.

Formula

Banner views = notice views + preferences views + status views

Understanding the Engagement Funnel & Health Score Engagement Funnel

The engagement funnel visually tracks visitor drop-off from initial display to final consent decision:

1. Impressions → Engagement: Displays how many total impressions converted into active Interactions versus No action (ignored banner).
2. Interactions → Outcome: Shows the exact breakdown of decisions (Accepted all, Declined all, or Partially accepted).

The engagement funnel shows how banner impressions move into visitor actions.

Consent Health Score

Your analytics dashboard includes an automated Health Score that evaluates your consent performance against e-commerce benchmarks. It provides instant recommendations on:

• Consent Rate: Evaluates if your opt-in rate is healthy for your target markets.
• Interaction Rate: Highlights whether your banner design is clear enough to prevent visitors from ignoring it.

Regional, Device & Page-Level Breakdown

To fine-tune compliance strategy by region and user experience:

• Device Breakdown: Compare performance across Mobile vs. Desktop. If mobile interaction rates are lower, review whether your mobile banner blocks content or is hard to tap.
• Country Analytics: Monitor localized performance. For example, strict GDPR regions (e.g., Germany, France) may display higher decline rates than non-regulated areas. Export this table to CSV to build custom regional reports.
• Page-Level Analytics: Identify which URLs generate the most consent decisions (e.g., homepage vs. dedicated landing pages) to optimize banner timing.

Frequently Asked Questions

Why are banner impressions higher than interactions?

Many visitors simply ignore cookie banners while browsing or leave the store immediately. If your banner layout is unobtrusive or set to explicit opt-in without blocking page access, impressions will naturally be higher than total interactions.

Why is my CSV export missing some historical dates?

CSV exports reflect the date range currently selected in your top filters. To export historical records, adjust the date picker (e.g., Last 30 days or a Custom range) before clicking the CSV download button.

Does a banner impression mean a visitor accepted cookies?

No. An impression only confirms that the banner was displayed. A visitor must actively click an action button to register an Interaction (Accept All, Decline All, or Partial Consent).

What is a good interaction rate?

While baseline rates vary by store design and region, a healthy interaction rate typically ranges between 30% and 60%. If your interaction rate is low, consider adjusting banner placement, improving contrast on action buttons, or refining the text copy.

Summary

Banner impressions track how often your cookie banner is shown, serving as the baseline metric for all consent performance. By pairing impressions with views, funnel metrics, and CSV exports, you can monitor compliance health, measure marketing impact, and optimize your banner design for higher engagement.

Updated on: 28/08/2026