Understanding Banner Impressions in Analytics

Overview

Banner impressions show how many times the Pandectes cookie banner was displayed to visitors on your Shopify store.

This metric helps you understand how often visitors are exposed to the consent banner before they make a decision. It is available in the Analytics report, together with banner views, interactions, consent rate, and engagement data.

How Banner Impressions Work

A banner impression is counted when the cookie banner is shown to a visitor.

For example, if the banner appears when a visitor lands on your store, this counts as one banner impression. If the same visitor sees the banner again in a later session or after consent is reset, another impression may be counted.

Banner impressions are used as the starting point for engagement calculations, such as the interaction rate.

Where to Find Banner Impressions

You can find this metric inside the Pandectes app:

Apps → Pandectes GDPR → Reports → Analytics

On the Analytics page, use the date selector to review banner activity for a specific period, such as the last 7 days.

Key Metrics Related to Banner Impressions

The Analytics report includes several metrics that help explain how visitors interact with the banner:

• Banner impressions: Total times the cookie banner was shown to visitors.
• Banner views: Combined views of the notice, preferences, and status layers.
• Interactions: Number of consent decisions visitors made, including accepted all, declined all, or partially accepted.
• Interaction rate: Share of banner impressions that resulted in an interaction.
• Accepted all: Visitors who accepted all cookies.
• Consent rate: Share of interactions where the visitor accepted all cookies.
• Declined all: Visitors who declined all cookies.
• Partially accepted: Visitors who selected specific cookie categories instead of accepting or declining all.

How Interaction Rate Is Calculated

The interaction rate shows how many banner impressions resulted in a visitor action.

Formula:

Interaction rate = interactions ÷ banner impressions

Example:

• Banner impressions: 18
• Interactions: 4
• Interaction rate: 22.2%

This means that 22.2% of banner displays resulted in a visitor making a consent decision.

Banner Impressions vs Banner Views

Banner impressions and banner views are related, but they are not the same metric.

Banner impressions count how many times the banner was shown to visitors.

Banner views count combined views across banner layers, such as:

• Notice layer
• Preferences layer
• Status layer

Formula:

Banner views = notice views + preferences views + status views

A visitor may generate one banner impression but more than one banner view if they open additional banner layers, such as the preferences center.

How to Read the Engagement Funnel

The engagement funnel shows how banner impressions move into visitor actions.

It separates visitors into:

• Interactions: Visitors who made a consent decision.
• No action: Visitors who saw the banner but did not make a consent decision.
• Accepted all: Visitors who accepted all cookies.
• Declined all: Visitors who declined all cookies.
• Partially accepted: Visitors who selected specific categories.

This helps you understand whether visitors are actively responding to the banner or ignoring it.

Country and Page-Level Analytics

The Analytics report may also show banner performance by country and page.

Country analytics can include:

• Impressions
• Views
• Interactions
• Interaction rate
• Consent rate
• Decline rate
• Partial consent rate

Page-level analytics can show where consent interactions happened on your store. This can help you understand which pages receive the most consent activity.

Common Questions

Why are banner impressions higher than interactions?

This usually means some visitors saw the banner but did not make a consent decision.

For example, a visitor may leave the page, continue browsing without interacting, or ignore the banner depending on your banner configuration.

Why are banner views different from banner impressions?

Banner views include views of different banner layers. If visitors open the preferences center or status layer, banner views may increase even when the number of banner impressions stays lower.

Does a banner impression mean the visitor accepted cookies?

No. A banner impression only means the banner was shown. Consent decisions are counted separately under interactions, accepted all, declined all, and partially accepted.

Why is the interaction rate important?

The interaction rate shows how often visitors respond after seeing the banner. A low interaction rate means many visitors are seeing the banner but not making a consent choice.

Summary

Banner impressions measure how often the Pandectes cookie banner is shown to visitors. This metric is the base for understanding engagement, interaction rate, and consent behavior across your store. Use it together with banner views, interactions, and consent rate to evaluate how visitors respond to your cookie banner.

Updated on: 29/06/2026