What data is gathered by Google Consent Mode?
Discover what data is collected by Google Consent Mode and its uses with our detailed guide. Learn how to leverage this feature for your Shopify store’s compliance.
The following 'pings' are sent for non-consented users:
(Google Ads and Floodlight tags): These pings allow the current level of consent to be sent to Google with a status granted or denied.
These pings are to record a conversion for floodlight tags.
Basic page and event data is sent to Google for future modelling.
Here's a summary as described by Google as to what information can be included in pings:
Timestamp – time of pageview
User-agent – browser information
Referrer – previous page or site path
Ad Click Information – was the URL previously clicked a paid Ad?
Consent state-granted or denied
Consent platform – Was consent mode deployed by a specific consent management platform? (Such as OneTrust)
The following 'pings' are sent for non-consented users:
Consent status pings
(Google Ads and Floodlight tags): These pings allow the current level of consent to be sent to Google with a status granted or denied.
Conversion pings
These pings are to record a conversion for floodlight tags.
Google Analytics pings
Basic page and event data is sent to Google for future modelling.
Here's a summary as described by Google as to what information can be included in pings:
Timestamp – time of pageview
User-agent – browser information
Referrer – previous page or site path
Ad Click Information – was the URL previously clicked a paid Ad?
Consent state-granted or denied
Consent platform – Was consent mode deployed by a specific consent management platform? (Such as OneTrust)
Updated on: 20/12/2024
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