Articles on: Integrations

What is Google Consent Mode?


Google Consent Mode was launched by Google on September 3rd, 2020. Google has introduced it to offer stores and advertisers more flexibility when using Google products together with cookie banners and consent management platforms.

It is basically a first step in solving the issues between marketing/advertising versus privacy, without breaking the digital economy. Just before now, the massive collection of personal data and the use of that data for targeted advertising triggered the urge for more privacy regulation. And that is what’s happening. In almost every part of the world, these data privacy regulations emerge and evolve. They make it harder for marketing and sales departments to make decisions when there is no proper data being collected.

The importance of data privacy has risen significantly since 2016. Consent for using personal data is required by almost every privacy regulation in the world. So almost every website owner and data controller needs a user’s consent in order to process this data.

With Consent Mode your store can recover vital insights into how effective your digital campaigns are at attracting leads and driving online sales even when your users do not accept cookies.

It is a feature that lets advertisers indicate the cookie consent status of a user, enabling Google to model for gaps in conversions. There are two pillars here:

User Privacy: Tags behave in a consent-aware way, respecting user choices.
Privacy Safe Measurement: Using consent signals Google is bringing conversion modeling to recover lost conversions due to consent changes.

To be eligible for consent mode your store needs to have a global site tag or google tag manager in place, a presence in the EMEA region (EEA & UK) or regions with relevant regulations, and finally a consent banner that our application provides.

Learn more on how it works here.

Services supported by Google Consent Mode

Google Consent Mode supports the search engine’s most prominent marketing platforms, including: Google Ads, Google Tag Manager, Google Analytics, GTag, Conversion Linker, Floodlight.

It works behind the scenes to make sure that these core platforms provide the same powerful insights while maintaining privacy compliance.

Google Consent Mode v1 & v2

With our application's integration to the Google Consent Mode you can respect the privacy choices of end-users with minimal impact on your store's ad-based revenue stream, analytics, and more.

If you're already using Google gtag.js or Google Tag Manager (GTM) on your store, we recommend that you enable the Google Consent Mode integration to your store, to ensure you get the best use of your Google Services. If you don't have GTM installed, we do this for you from inside our application by just adding your property ID. Learn more on how it works here.

There are some data (pings) that Google collects in order to make it work properly. More details about the data gathered by Google Consent Mode can be found here.

Introduction to Google Consent Mode V2: What's new?

Updated on: 26/05/2024

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