Performance cookies track how users interact with a website and collect anonymous data on how they do so. These cookies collect data to assist improve the functionality of a website.
Performance cookies are used to collect information about how visitors use a website, such as which pages are visited most frequently or if they receive error messages on web pages. These cookies simply track the site’s performance while the user interacts with it. These cookies don’t collect personally identifiable information about visitors, thus all data collected is anonymized and only used to improve a website’s performance.
These cookies can be used by website owners to collect statistical data on how their site is operating in order to enhance it. Cookies that count page views, idle time on a page, bounce rates, and load speeds are examples of performance cookies. While performance cookies might be third-party cookies, they are most commonly first-party session or persistent cookies.
In most cases, these cookies are solely utilized by the website, and the information is not shared with anyone else. Third parties can, in some situations, store cookies on your device through a website you visit in order to determine the optimum location for adverts to be displayed on the website depending on user behavior.