How to improve drop in statistics in Shopify or 3rd party Analytics

Learn how to improve drop-in statistics in Shopify or third-party analytics with our comprehensive guide. Discover effective strategies to enhance your store's performance while staying fully GDPR compliant.

Introduction

You might be experiencing the following situation:

Your Shopify or third-party analytics (Google Analytics, Microsoft Clarity, etc.) used to look normal. But after installing the Pandectes GDPR Compliance app, you noticed a drop in your stats.

This is an expected phenomenon, because you can only track visitors who provide consent. If a visitor declines cookies, their activity will not appear in your reports.

In other words, there is a direct correlation between your consent acceptance rate and the accuracy of your analytics.

For example:

• If your acceptance rate is 50%, you will only be able to track at most 50% of your visitors.
• You can view your current acceptance rate directly on the Pandectes dashboard.\

The good news is that there are proven ways to increase acceptance rates and maximize analytics accuracy—while staying compliant.

How to Improve Analytics on Your Shopify Store

1. Use a Preferences Banner

A Preferences banner has many advantages over strict banner types:

• It is more detailed and transparent.
• It gives users flexibility in tailoring their consent.
• It allows you to customize the order and visibility of buttons while staying GDPR-compliant.

To enable it:

• Go to Settings > Banner > Behavior
• Select Preferences banner type
• Configure the recommended options

2. Use Popup or Overlay Position

One major reason for low acceptance rates is that not all users notice or interact with the banner.

To improve visibility and interaction:

• Select the Popup or Overlay position.
• Popup: Displays the banner in the center of the screen.
• Overlay: Works like Popup but also blocks all interactions (scrolling, clicking) until consent is given.

You can configure this under:

Settings > Banner > Style > Position

3. Remove the "X" Button

The "X" (Close) button may seem harmless, but it effectively acts as a decline button. Many users click it subconsciously, lowering your acceptance rate.

To remove it:

• Go to Settings > Banner > Behavior
• Scroll to Secondary Buttons
• Uncheck the X (Close) option

Making this small change often results in a significant increase in acceptance rates, often upwards of 95%.

What if Acceptance Rates Are Already High but Analytics Are Still Low?

If your acceptance rate is high yet analytics remain low, the issue likely lies outside consent management.

Most often, this is due to misconfigured Shopify Customer Privacy settings.

Follow this guide to check and fix your setup: Select regions for our cookie banner

If the issue persists even after correct configuration, please contact our support team for further investigation.

Summary Checklist

Use this quick checklist to maximize your analytics accuracy while staying compliant:

• [ ] Enable the Preferences Banner for detailed consent management.
• [ ] Set the banner Position to Popup or Overlay for higher visibility.
• [ ] Remove the "X" (Close) button to prevent subconscious declines.
• [ ] Check your Shopify Customer Privacy settings for correct configuration.
• [ ] Monitor your acceptance rate in the Pandectes dashboard regularly.
• [ ] Contact support if issues persist despite high acceptance rates.

Comparison Table: Settings vs. Acceptance Rate Impact

Updated on: 29/09/2025