How to Set Up Google Ads in Google Tag Manager

Learn how to add your Google Ads tag to GTM and link it with consent choices on your Shopify store using Pandectes.

Introduction

Google Tag Manager (GTM) allows you to manage and deploy tracking tags on your website without editing your store's theme code directly. One of the most important tags for Shopify merchants is the Google Ads tag, which helps promote products, increase visibility in Google search, and drive conversions.

Step-by-Step Guide to Add the Google Ads Tag in GTM

Step 1: Open Your GTM Workspace

• Go to https://tagmanager.google.com
• Sign in with your Google Account
• Click the Accounts tab (top left) and select your container
• In the Workspaces tab, click Tags, then click New

Step 2: Configure the Google Ads Tag

In the tag setup panel:

1. Name your tag (e.g., AW Config)
2. Click Tag Configuration
3. Choose the Google Ads tag type (under Featured Tag Types), then select Google Tag
4. In the Tag ID field, enter your Google Ads ID (e.g., AW-XXXXXXX)
5. Under Configuration Settings, click Add Parameter

• Set parameter name to: allow_enhanced_conversions
• Set value to: true

6. In the Triggering section, select Initialization – All Pages

Step 3: Save and Publish

Once your tag and trigger are configured:

• Click Save
• Then click Submit to publish the changes live to your store

Updated on: 15/07/2025