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How to Set Up Google Analytics in Google Tag Manager

Learn how to add the Google Analytics tag to GTM and ensure it respects consent preferences using Pandectes.

Introduction

Google Tag Manager (GTM) is a powerful tool that allows you to manage and deploy tags, such as Google Analytics, without modifying your Shopify theme code.

When integrated with Pandectes GDPR Compliance, GTM can ensure that tracking scripts only run based on the consent given by your visitors. One of the most commonly used tags in GTM is Google Analytics, which provides deep insights into user behavior across your store.

If you haven’t integrated GTM with Pandectes yet, check out our GTM integration guide.

Step-by-Step Guide to Add Google Analytics in GTM

Step 1: Open Your GTM Workspace

Visit https://tagmanager.google.com
Sign in with your Google Account
In the Accounts tab, select your container
Under Workspaces, go to Tags and click New

Step 2: Configure the Google Analytics Tag

In the tag setup panel:

Name your tag (e.g., GA4 Config)
Click Tag Configuration
Select the Google Analytics tag type from the Featured Tags section and choose Google Tag
In the Tag ID field, enter your GA4 ID (e.g., G-XXXXXXX)
(Optional) If you're using a custom pixel for page views:

Click Add Parameter under Configuration Settings
Set parameter name to: send_page_view
Set value to: false

In the Triggering section, choose Initialization – All Pages

Step 3: Save and Publish

Click Save
Then click Submit to publish the tag live on your store

Updated on: 15/07/2025

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